Creative on Demand
ANYTHING BUT ANOTHER WIX AD
We got loads of bad comments due to Wix repetitive ads on YouTube.
That’s what we did.
WIN A BBQ LUNCH WITH A NY YANKEES LEGEND
We’ve granted a Wix user one million views for an ad promoting his business. With the help of two NYY legends and one fun concept - we did it.
WE KNOW WHAT YOU THINK ABOUT
The word “Wix” in German sounds very similar to a slang word for wanking. We’ve wanted to play around with it, but in a smart way. (EN subtitles added)
WIN A COMMERCIAL
FOR YOUR WIX WEBSITE
We granted one lucky Wix user a once in a lifetime opportunity :
A commercial starring Manchester City players.
JAMES VEITCH FOR WIX
British comedian, James Veitch, in his first campaign for Wix.
EVERY CHILD CAN IMAGINE
(The Central Library for the Blind)
Convincing people to donate demands a strong emotional campaign.
This is how we’ve tackled this one.
REVENGE OF THE WHEELCHAIRS
(Guerrilla Activity for Access Israel)
People always have excuses,
for why they parked in designated handicap parking spaces. It’s time for payback.
THE PIRATES ATTACK (Union Bank)
It takes a bold campaign to make people get out of their comfort zone, and leave their big bank.
ONLINE SEARCH INJURED
(Clalit Health Services)
Searching your medical symptoms online, often leads to scary “medical” information.
We needed a strong messaging to raise awareness for this problem.
WELCOME TO THE CYBER ZONE
An extra fun action spot created for the HLS & Cyber conference 2016.
Animation&Production: Studio Pixel.
EVERYBODY LOVES KITZIS?
(012 Communications)
I had the pleasure to work for a series of extra fun spots for that brand.
JUST AS YOU DO (Access Israel)
Sometimes, all it takes is a smart and low budget idea, to achieve high impact.
Animation&Production: Studio Pixel.
BIO Highlights
Creative manager at Wix since 2016
Over 18 years of experience as a copywriter and scriptwriter in ad agencies
ACC copywriting school graduate
Fiction Writing Course by Eshkol Nevo
B.A in Communications and Economics
Hebrew University of Jerusalem